For the past years, our country has been ravaged by devastating calamities such as Typhoon Haiyan (Yolanda), which many lives have been put to a state of halt, leaving families incapacitated. The storms may have passed, but the challenge to rebuild the lives of affected families continues.
As AVA Prime Media & Events invites you to LIFE ROCKS. It's a concert series that aims to contribute to the continuing efforts in rebuilding the lives of our incapacitated brothers and sisters across the country. You can expect none other than the best of the Philippine music scene in their most moving, collaborative performances.
In partnership with the Philippine Life Insurance Association, the first staging of LIFE ROCKS will be held on October 23, 2014 at the Newport Performing Arts Theater, Resorts World Manila. As the country's talented bands will showcase the said cause featuring Imago, Sandwich, Radioactive Sago Project, Tres Marias, Razorback, Megan Aguilar, Ebe Dancel, and Marc Abaya —all collaborating with the Manila Symphony Orchestra.
The proceeds shall be for the scholarship of those who have been orphaned by calamities that ravaged the country. The selection process shall be via the institutional partnership with Museo Pambata and the scholarship program of the Manila Symphony Orchestra. A documentary will follow the stories of the beneficiaries for one year.
LIFE ROCKS is the first of many events that comprises the launch and advocacy of the upcoming music lifestyle show, The Lineup, which begins airing November 2014. The producers will make a formal reveal on which network it will air in the coming weeks. THE LINEUP is an original AVA Prime creation.