After
racking up more than a million views on Youtube for her live performance of
"Mind As A Weapon," twelve-year-old
hip-hop prodigy, Alex Bruce returns with a take-no-prisoners jam that's
built on the strength of her talent and personality.
"Pull
It Off," the first official single under Sony Music Philippines, continues
the Batangas-based rapper's streak
of empowering hip-hop anthems.
Sure,
it lives up to the charismatic appeal of "Dopest," the
trap-influenced demo released four months ahead of her debut. But this time, we
hear a convincing introduction of a future star confidently rapping about not
needing other people's approval, delivering her verses with both fire and
excitement.
Given
music history's lack of coverage on the contributions of Filipina artists in
hip-hop, it's quite interesting how someone so young like Alex Bruce was able
to champion an unrelenting brand of self-expression that puts authenticity at
the forefront of her lyrics, reminding us of a younger Ruby Ibarra or Cardi B
minus the vulgarities.
With
Jim Poblete at the helm of the production, turning Alex Bruce's sharpened
skills into a star-making showcase that's beyond theatrical, expect nothing
less of "Pull It Off." It's a song that will surely end your summer
on a high note.
"Pull If Off" is now available on streaming and
download platforms such as Spotify, Apple
Music,
iTunes
store,
and Deezer via Sony Music Philippines.
