The retro-infused jam serves as the official anthem for #BabaeAko, an International Women’s Month campaign by Sony Music Philippines which aims to put a spotlight on women and female artists under the label’s roster through several online and promotional activities this March 2022.
According to the Alive hitmaker, it’s an honor to lend his platform to an important cause that empowers women in creatives who have long been deprived of equal opportunities.
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