LOOK: 2024 IU HEREH Pop Up Store in Manila

Christian Melanie Lee
The highly anticipated IU HEREH Pop-Up Store in Manila opened its doors at the SM Mall of Asia, 3rd Floor, South Entertainment Mall, on May 24, 2024, at 11 AM. The grand opening was met with an overwhelming response as UAENA (IU fandom name) of the beloved South Korean singer IU lined up hours before the official opening time, forming long lines that snaked through the mall.

The IU HEREH Pop-Up Store in Manila, running from May 24 until May 30, 2024, from 11 AM to 9 PM Philippine Time, features a vibrant and aesthetic setup that has quickly become a must-visit spot for fans and mall-goers alike. The store's interior is designed to be a visual delight, complete with colorful lights, dynamic soundscapes, and a continuous loop of IU’s popular songs, creating an immersive experience for customers.

One of the store's highlights is its Instagrammable setup, featuring photo walls and a mini stage where fans can take pictures, capturing their moments in a setting inspired by IU's concert. This interactive element has proven to be a significant draw, with fans eagerly posing for photos to share on social media.

The IU HEREH Pop-Up Store offers a wide range of merchandise, including both HEREH items and exclusive old tour merchandise with prices ranging from PHP150 to PHP3,950. These items are also displayed in the store, allowing fans to see the actual products before making a purchase. The merchandise includes everything from affordable memorabilia to premium items, ensuring there is something for every UAENA.

Stay updated on all things 2024 IU HEREH POP-UP STORE IN MANILA by following PULP Spaces+'s social media accounts. From merchandise previews to policy announcements, PULP Spaces+ is your go-to source for the latest updates.

The pop-up store serves as a prelude to the much-anticipated 2024 IU HEREH WORLD TOUR CONCERT IN MANILA, scheduled for June 1, 2024, at the Philippine Arena. This concert marks IU’s return to the Philippines and has generated significant excitement among her fans. The pop-up store not only provides fans with exclusive merchandise but also builds up the anticipation for the upcoming concert, creating a holistic fan experience. The store has not only provided fans with exclusive merchandise but also a space to celebrate their admiration for IU, making it a must-visit spot from May 24 to May 30, 2024. Don’t miss out on this chance and grab exclusive merchandise before the concert!

Follow PULP Spaces+ on social media for the latest updates about the pop-up store.

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