They join fellow ULT Squad members Maki, KAIA, Jeremy G, A-Team, Carlos Serrano III, David Guison, Angelique Manto, and Jacqueline Jala, bringing together some of the country’s most influential names in music, entertainment, and lifestyle.
As a Filipino group that has successfully built a strong presence on the global stage while remaining deeply connected to their local audience, SB19 has become a defining force in modern P-Pop.
Their electrifying stage presence, boundary-pushing artistry, and unwavering connection with fans make them the perfect embodiment of Sony ULT POWER SOUND–a lineup designed to recreate the excitement and intensity of live performances. More than an ambassador partnership, this collaboration underscores Sony’s continued investment in music culture and its commitment to supporting artists whose influence extends beyond the stage.
Together, Sony Philippines and SB19 aim to inspire music lovers to experience every beat, every lyric, and every performance with greater depth, clarity, and emotion. “As we continue to grow the Sony ULT POWER SOUND brand in the Philippines, we wanted to collaborate with artists who embody the energy and passion that our products deliver. SB19 is the perfect partner–not only because of their remarkable influence, but because their powerful performances and connection with fans reflect what the ULT brand stands for. Through this partnership, we hope to inspire more Filipinos to experience music in a deeper and more meaningful way,” said Shuhei Sugihara, President and Managing Director of Sony Philippines.
Built around the excitement of live performances, the Sony ULT POWER SOUND series is designed to deliver bold bass and immersive audio that recreate the feeling of being in the front row. With SB19 at the forefront of the campaign, Sony continues to celebrate the transformative power of music while bringing fans even closer to the artists they love.
“SB19 represents a new generation of Filipino artists making an impact both locally and globally. Their world-class performances and passionate fan community perfectly align with Sony ULT POWER SOUND’s mission of recreating the excitement and energy of live music. We’re excited to bring fans closer to the music they love through this collaboration,” said Kentaro Imamura, Marketing Director of Sony Philippines.
For SB19, joining the Sony ULT Squad marks another milestone in their journey of bringing world-class entertainment to audiences while partnering with a brand that shares their passion for music and innovation.
“Our music is driven by passion, energy, and connection, and that’s what makes this partnership with Sony so special. As artists, we’ve always dreamed of taking Filipino music from local stages to the global spotlight, and we’re proud to partner with a trusted brand like Sony that shares this vision. We hope A’TIN and music fans everywhere can experience our music through the ULT POWER SOUND series and feel the same energy we bring to every performance.” shared SB19.
As the newest faces of the Sony ULT Squad, SB19 will headline upcoming campaigns showcasing Sony’s ULT POWER SOUND series through exclusive content, immersive brand experiences, and exciting fan engagements. Together, Sony Philippines and SB19 invite listeners to experience every performance the way it was meant to be heard–powerful, immersive, and unforgettable. Stay tuned on Sony Philippines’ social media pages as they get ready to open the registration for this year’s launch event. Join the conversation as #SB19JoinsSonyULT and discover how Sony ULT POWER SOUND brings every performance to life.