The
Philippines’ annual electronic music convention, the Electronic MusiCon and
Expo, comes back to SMX Convention Center in SM Aura at BGC, Taguig from June
19-21 this year. Popularly known as EMEX, it is the event every electronic
music enthusiast looks forward to because of its creative lineup of educational
talks, gear exhibits, and acclaimed speakers and panelists from the local and
international electronic music scene.
Last year, a
broad range of industry topics were covered from essential production tips on
music software, skill discussions for DJs, sound engineering workshops, new product
demos, and debates on industry issues, all made even more interesting with live
performances and showcases in between. Spotlight was shed on key figures such
as the Natural Born Klubbers, ToneDef Music artists, and indie dance music
record labels. Interesting issues such as The Art Of The Opening DJ, Serato
versus Traktor, commercial music vs underground music, The LGBT DJ Community,
and software syncing were tackled. Workshops on vocal processing, beat
programming, composition and software use were also offered. Pioneer DJ, one of
the country’s biggest DJ brands celebrated their 20th year anniversary by
launching a new line of DJ products that includes their DJ turntable, the
PLX-1000, and the groundbreaking KUVO software. Headphones by Audio Technica
were also made available for demonstration as well as products from The Music
Source such as Traktor, Native Instruments, and many more.
This year a
couple of EMEX staples return along with even more new offerings for
enthusiasts. Talks on Ableton Live make a comeback this year, which will be
hosted by Bounce Electronic Music & DJ School as they bring in from Hong
Kong, Ableton Certified trainer, Ryan Ash. Izotope Inc, is set to provide
product workshops under Evan Allen, Izotope’s very own product specialist.
Certified Logic Pro X professional, Josh Evangelista will also demonstrate how
to produce dance music using Apple’s popular software, Logic Pro X. A couple of
new entries to the list are the keyboard masterclass clinic with Eric Tubon,
Dan Gil, and the Bratpack’s RJ Pineda.
Recurring industry interests such as Night Club Marketing and Local
Festivals are shared once more aside from new issues such as The Loudness Wars,
and DJ Rates and Foreign Equities. Spotlight is given to some significant
artists in the scene such as CRWN, Eyedress, Similar Objects, Kidwolf, and BP
Valenzuela. The country’s popular DJs such as Sanya Smith, Tom Taus, Nix
Pernia, Marc Naval, Callum David, Mia Ayesa, Kat De Jesus, Arra Pascual, Cam
Abecina and Nina Saputil share some talk time with the audience as well.
Special events this year will include the IK Multimedia brand launch from
Forerunner Tech, JB Music’s Allen &
Heath DJ mixers and Numark’s line of DJ Controllers, Ableton Push by JB Music,
Presonus’ latest control surface, the CS18AI, Pioneer DJ’s newest DJ
controller, the XDJ-RX, Audio Technica’s M50x. Philips DJ Headphones by
Philips, Behringer X-Air Mixers by Intune Pro, and Native Instruments’ latest
controller, the Traktor D2, among more exciting brands and products. TDK,
Panvin International, Focal Professional, Marshall by Digits Trading
Corporation, Wester Digital, Soundmagic by XOTI, and DJ Mag Asean complete the full lineup.
Whether you’re
a hobbyist or professional, amateur or master, it is the one event no
electronic music enthusiast will want to miss. The entire industry convenes
under one roof to share a common passion and interest, together building a
better foundation for it’s future.
