After
selling out their first major concert in a record-breaking three minutes, SB19
is ready to dominate the local and international music market with the release
of their latest single, “Alab.”
If
you think the previous releases were straight up fire, wait until you hear
“Alab”—a dance-pop banger built on sophisticated production, digital beats, and
pulsating grooves.
Produced
by Han Tae Soo, the upbeat track is “basically about finding your true love and
doing whatever it takes to win that certain someone.”
“Here,
we thought of fire as our burning desire, emphasizing that there’s no other way
to confess your love but to tell the person directly, and that you shouldn’t
waste time,” lead vocalist and rapper Sejun opens up.
Partnership
with Sony Music Philippines
“Alab”
is SB19’s first official single under Sony Music Philippines.
The
P-pop boyband has recently expressed their gratitude to the international
record label for making the partnership work. “With Sony Music Philippines,
they’re a well-known major label worldwide. We feel like we can do so much more
and expand to a wider audience,” Sejun says.
Sony
Music, on the other hand, is thrilled to have SB19 on board. “We’re looking
forward to fueling and supporting many more breakthroughs for Sejun, Josh,
Stell, Ken, and Justin,” says Roslyn Pineda, Sony Music’s GM Philippines &
VP Business Development Asia.
After
receiving a copy of SB19’s dance practice video for “Go Up” from Sony Music
Philippines A&R and Digital Director Maan Atienza, Roslyn can’t help but feel
thoroughly impressed. “I am beyond excited! Filipinos are natural performers
and when it comes to training and discipline, nothing beats the Korean way.
When you merge the two, you come up with something special — SB19. They’ve
taken K-Pop and made it their own. Actually, our own, if you consider SB19’s
official fanbase name A’TIN.”
