They also unveiled the blockbuster music video to the track last February 15, a post-Valentines treat to all their lovely fans in the Philippines and across the world!
In the music video (directed by Hanna Lux Davis), Saweetie and H.E.R. take themselves (and their icy friends) on a trip around the world via ICY Airlines! Saweetie pulls stops at Paris, Tokyo and of course, the Philippines – living life to the fullest – with whirlwind romances and lots, and lots of shopping involved! To date, the video has accumulated 4.6 million views on YouTube!
In the music video (directed by Hanna Lux Davis), Saweetie and H.E.R. take themselves (and their icy friends) on a trip around the world via ICY Airlines! Saweetie pulls stops at Paris, Tokyo and of course, the Philippines – living life to the fullest – with whirlwind romances and lots, and lots of shopping involved! To date, the video has accumulated 4.6 million views on YouTube!
Photo credit: Pol Kurucz |
Coasting above funky electric guitar, Saweetie lays out a blueprint for fun: “I wanna fall in love for the weekend/Three boyfriends I don’t know where I'm sleeping/We be thuggin’, clubbin’, f*ckin’/Order room service when we done, that's the sequence.” H.E.R.’s breathy, emotive hook is a fitting accompaniment. With a beat designed to soundtrack a dancefloor, and lyrics that call you there, “Closer” is a mesmerizing single that demands to be repeated. The track is also yet another reason to be excited about Saweetie’s forthcoming debut album, Pretty Bitch Music.
“Closer” only continues Saweetie’s recent streak of dynamic hits. Before this, she unloaded “Icy Chain,” a glitchy, self-assured song she performed on Saturday Night Live in November. Over the past couple of years, she’s also built momentum with infectious tracks like “Best Friend” with Doja Cat and “Back to the Streets” with Jhené Aiko. She also recently contributed “Get It Girl” to Issa Rae’s Insecure: Music from the HBO Original Series Season 5. And in 2021 she shared “Attitude,” a confident track that appears on the soundtrack to Halle Berry’s Bruised.
It’s all proof of Saweetie’s knack for club anthems filled with memorable hooks and aspirational images of wealth — a.k.a., an Icy Girl lifestyle. Since breaking out with her 2017 single “Icy Girl,” she’s unloaded an almost uncountable number of hits expanding her vision of what that lifestyle entails. Her undeniable impact has led to plenty of GRAMMY® Awards buzz with two nominations for Best Rap Song “Best Friend” and Best New Artist, making Billboard, Variety, and more nominations prediction lists. In addition to partnerships with McDonald’s, MAC, Crocs, and more, Saweetie won a 2021 MTV VMA for Art Direction on “Best Friend,” 2021 BET Hip-Hop Award for “Hustler of the Year” and was nominated for an American Music Award and a People’s Choice Award. With “Closer” at her back and her debut album, Pretty Bitch Music, on the way, Saweetie is in a prime position to make 2022 her best year yet.
Listen to “Closer” on ICY/Warner Records HERE.