Coke Studio, a global music platform by Coca-Cola®, brings together artists to create one sound, one music. It has been a culturally impactful platform that continuously unifies local cultures, people, and music genres. The pandemic has affected the younger generation in many ways, and Coke Studio Philippines aims to uplift their spirits by creating new social connections and real magic especially with the musical performers that they admire. Coca-Cola is giving fans a chance to be heard and included in the entire Coke Studio season, from songwriting, producing, and even the live performances.
“Coke Studio has been one of the biggest music platforms that promote artists and celebrate diversity, fusion and unity through music. What makes Coke Studio Philippines Season 6 special is that this is our first time creating a true collaboration, not just with different artists, but with their fans as well. Fans will get to choose what they want to hear and see in this year’s Coke Studio,” said Cesar Gangoso, Frontline Marketing Director, East Region, Coca-Cola ASEAN and South Pacific.
Through the Coke Fan Fusion Challenge, Artists will collaborate with their fans to create one-of-a-kind music that is unique to Coke Studio. All they need to do is stitch their own beat, add their own lyrics, make a rap, or perform their own version of the Coke Studio Artist’s song. Artists will select their fan favorite video/s and the selected fans will be a part of the official Coke Studio song. The lucky winners will also get a chance to duet with their favorite artist in the Coke Studio Roving Stage!
6 Artists and 6 Fandoms for a Fan-Collaborated Music Album
Coke Studio collaborated with well-versed musicians transcending genres and styles. Meet the artists of Coke Studio Season 6:
Shanti Dope
Shanti is one of the famous rappers and songwriters in the rap and hip-hop community. His smash hit, “Nadarang'', has over 79 million Spotify streams. In just a few years, Shanti already had international tours and collaborations with local sensations and international artists such as Krayzie Bone (of Bone Thugs-N-Harmony), Sabrina Carpenter, and Mimi. His song ‘Amatz’ was featured in the Marvel series The Falcon and the Winter Soldier and he recently debuted on the Billboard World Digital Song Sales Chart top 10. “Masaya ako na maibabahagi ko ang istorya ng mga kabataan dito sa Coke Studio. Sa mga rappers at sumuporta sa akin, para sa inyo ito! Samahan niyo akong buuin ang bagong kanta ko para sa Coke Studio” said Shanti Dope.
KZ Tandingan
KZ, “Asia's Soul Supreme”, is one of the trailblazing artists of today’s generation. From winning in The X Factor Philippines, she bagged different local and international certified multi-platinum artist awards. Her music artistry has left a mark in the international music scene as she is the first Filipina to perform in Dubai International Convention Center with sold out concert tickets, BBC Radio London, and Chinese Singer (2018), and she also had successful world tours in the U.S. “Nagpapasalamat ako sa mga taong patuloy na sumusuporta sa akin. Hindi ko maaabot lahat ng ito, kung hindi dahil sa inyo,” said KZ.
Arthur Nery
Arthur is one of the most in-demand singer-songwriters in the Philippines today, topping the charts for neo-R&B, soul and pop music. Arthur’s record-breaking hit, Pagsamo, broke Spotify Philippines records with over 400k-500k streams daily. His other most listened songs today are Isa lang and Higa. “Thankful ako sa lahat ng mga fans na sumuporta sa akin throughout my music journey. I’ve always wanted to sing for my fans, and I am very much excited to collaborate with them through Coke Studio,” said Arthur.
Adie
Adie is a singer-songwriter who knows his way around the small, significant nuances of music and its purpose as an art form and a tool for expression. This allows him to create heartfelt songs that will draw in ears, capture hearts, and tell compelling stories. “The success of Paraluman is because of the people who continuously listened to my song. As a thank you to my fans, I am very excited to participate in Coke Studio to create music with them,” said Adie.
BINI
Bini, dubbed by their followers as the Nation’s Girl Group, is one of the rising P-pop girl groups. This Gen Z girl group won the “Best Female Group” in Saludo Excellence Awards, and they were recently featured in New York Times Square’s billboard. Under the Spotify RADAR 2022 program, Rolling Stone magazine also named BINI as one of the “International Artists on the Horizon” to look out for. “Blooms, thank you for supporting us! We couldn’t have done this without your support and love. To all the Blooms, we invite you guys to collaborate with us on our newest song.” said BINI.
The Juans
The Juans is a Filipino rock-band composed of 4 members namely Carl Guevarra (lead vocalist and keyboardist) Japs Mendoza (vocalist and lead guitarist), Chael Adriano (vocalist and bassist), and RJ Cruz (vocalist and acoustic guitarist). They’ve been steadily gaining momentum in the local music scene since 2013. “Despite the challenges that we faced in our music career, our motivation has been the ‘Juanistas’ who continue to support us. This new song is our story.” said The Juans.
For all the fans out there, this is your time to shine! Join the COKE Fan Fusion Challenge and post your own song cover of a Coke Studio Artist’s song. Tag @cocacolaph and use the hashtags #CokeStudio #CokeFanFusionWithShanti #CokeFanFusionWithAdie #CokeFanFusionWithArthur #CokeFanFusionWithBINI #CokeFanFusionWithTheJuans #CokeFanFusionWithKZ. Coke Studio Season 6 will launch its first episode on July 23. For more details, follow Coca-Cola Philippines on Youtube, Facebook and Instagram.