ENHYPEN Gets a First Glimpse of the Philippine Crowd at the BYS 10th Anniversary Fun Meet

Gelo de Vera

ENHYPEN, a 7-member boy group from South Korea, gets a first glimpse of the Manila crowd and its unique energy through the 10th Anniversary celebration of BYS with an exclusive fun meet last Saturday, December 3, at The Big Dome. 

Through their "You Play You" campaign, BYS, one of the country's top cosmetic brands, brought in ENHYPEN to strengthen their "be yourself" messaging with a trending campaign on social media and in physical stores. The campaign, which was launched through a digital video and social media content, was greatly supported by ENGENEs, aka the group's loyal fandom.

The said campaign was further maximized by the brand, announcing a Philippine-exclusive fun meet that happened last December 3. All ENGENEs and BYS fans had to do was purchase make-up products from BYS to secure a ticket to the said event. ENGENEs definitely made their loyalty felt by camping out and spending hours in line to support their favorite boys and buy the exclusive ENHYPEN BYS box sets which included the ticket to the show.
The fun meet took place at the Smart Araneta Colisuem, which also featured games played by fans and special performances from local talents including VXON, G22, and Darren Espanto. 

After hyping the crowd, the Enha boys made their way to the stage to entertain their fans with interviews and games played to get to know more of each member. Throughout the interviews, fans were able to interact with the boys by helping them on some games. Plus, special performances of "Polaroid Love" and "ParadoXXX Invasion" were prepared by the 7-member boy group which definitely made thousands of ENGENEs happy. 

The appearance of ENHYPEN at the BYS Anniversary Event served as a teaser for many ENGENEs excited for their very-first solo concert in the Philippines happening in February 2023 with a 2-day concert at the Mall of Asia Arena. 

With all interviews during the event that got us to know more about ENHYPEN, we couldn't find any reasons why they are not the right boys to be endorsing a brand that aims to tell people to be their genuine selves. We see how ENHYPEN does whatever it takes to be the best versions of themselves while keeping the hearts of many happy as they continue to show how to "You Play You". 

Photos: Anthony See 
Words: Gelo De Vera

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