ENHYPEN, a 7-member boy group from South Korea, gets a first glimpse of the Manila crowd and its unique energy through the 10th Anniversary celebration of BYS with an exclusive fun meet last Saturday, December 3, at The Big Dome.
Through their "You Play You" campaign, BYS, one of the country's top cosmetic brands, brought in ENHYPEN to strengthen their "be yourself" messaging with a trending campaign on social media and in physical stores. The campaign, which was launched through a digital video and social media content, was greatly supported by ENGENEs, aka the group's loyal fandom.
The said campaign was further maximized by the brand, announcing a Philippine-exclusive fun meet that happened last December 3. All ENGENEs and BYS fans had to do was purchase make-up products from BYS to secure a ticket to the said event. ENGENEs definitely made their loyalty felt by camping out and spending hours in line to support their favorite boys and buy the exclusive ENHYPEN BYS box sets which included the ticket to the show.
Got my Enhypen BYS KIT 😍😍 See you on December 3 @ENHYPEN_members 🥹#BYSxEnhypen #BYSPH #ENHYPENWITHBYSPH #ENHYPENFunMeetInManila #YouPlayYou pic.twitter.com/40Z8FYGTsX
— 𝒥𝑜𝓎 (@serendipitaejin) November 22, 2022
The fun meet took place at the Smart Araneta Colisuem, which also featured games played by fans and special performances from local talents including VXON, G22, and Darren Espanto.
After hyping the crowd, the Enha boys made their way to the stage to entertain their fans with interviews and games played to get to know more of each member. Throughout the interviews, fans were able to interact with the boys by helping them on some games. Plus, special performances of "Polaroid Love" and "ParadoXXX Invasion" were prepared by the 7-member boy group which definitely made thousands of ENGENEs happy.
The appearance of ENHYPEN at the BYS Anniversary Event served as a teaser for many ENGENEs excited for their very-first solo concert in the Philippines happening in February 2023 with a 2-day concert at the Mall of Asia Arena.
Photos: Anthony See
Words: Gelo De Vera