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88rising taps top talents for Asia Rising Forever Livestream Fest

As music continues to move into an online experience over concerns from the novel coronavirus, 88rising is shining the spotlight on some of Asia’s top talent and using Twitter to help boost them.


The Asian hip-hop and pop collective announced the first details of its Asia Rising Forever festival. 88rising described the venture as “an online festival celebrating the most exciting Asian talent from around the world.” The festival will stream live on 88rising’s Twitter account this month.

Keshi
                                                                                 

The bill includes several of 88rising’s current and former roster of artists like viral rapper-singer Rich Brian, Indonesian singer-producer NIKI, Korean-American rapper Dumbfoundead, Taiwan-raised DJ-producer Josh Pan and “I Love You 3000” singer Stephanie Peotri.

There’s also a healthy representation of Korean acts on the list—which should undoubtedly help the festival gain wider reach on Twitter where K-pop artists thrive—including solo superstar Kang Daniel, girl group CLC, indie-rock darlings Hyukoh and alt-pop diva Lim Kim.


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Not only can an online festival like this help boost 88rising’s profile at a time when music fans are craving content and experiences, but it’s a savvy move for future business. Viewers will likely follow 88rising on social media, which will help the company’s label and media business moving forward in upcoming projects and can create new supporters if they like what they see during the fest.

Plus, Asia Rising Forever comes at an ideal time when 88rising was meant to have a major festival moment at Coachella 2020 this year with their mysterious-but-hyped-up "Double Happiness” that likely would have put a major spotlight on Asian talent at the year’s first major music festival.

Asia Rising Forever festival streams live on Twitter on May 6 at 9:00PM ET on Twitter.com/88rising. 88rising is already promising “more announcements and surprises soon.” See the full lineup below:




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